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Diamondback Fitness Unveils All-New Product Line for 20^th Anniversary

Heading into 2011 Diamondback Fitness has heavily invested in product development and evolved its brand, bucking the trend in an industry that is widely pulling back on the development side. The new completely redesigned product line of ellipticals, recumbent and upright fitness bikes is the culmination of a three-year plan that involved moving Diamondback Fitness from Southern California to Seattle, cross-pollinating on a design level with the Diamondback bicycle division and focusing its sales strategy on the specialty market.

Product design is a primary differentiator for the brand that released its first fitness products in 1991. The new value-oriented collection is highly featured and takes its cues from the bicycle industry with attention to detail rarely experienced in fitness equipment, including custom saddles, anodized quick release levers and high-performance bearings and crank sets.

A notable first in the industry is the addition of Apple^® product docking stations in the high-end 910Sr Recumbent ($899), the 910Er Elliptical ($1,699) and the 910Ub Upright ($799). The iPod, iPhone and iPad dock simultaneously charges the unit and holds it in place for easy access to entertainment and training applications during workouts.

Diamondback Fitness further expanded its collection with the introduction of the 910Ic that firmly establishes a new category of indoor cycles. The innovative model features exclusive computer-controlled-resistance that emulates riding on hills and offers target heart-rate training options to deliver a more effective, real-world workout. Additionally, the new technology is self -powered allowing training sessions to be enjoyed anywhere indoors or outdoors without power cords.

All of the brand’s new uprights, recumbents, ellipticals and indoor cycles will be unveiled at the 2011 Health + Fitness Business Expo in Las Vegas, September 22-23 at booth #713. To preview the line at the tradeshow or for dealer inquiries, contact Brian Davidson at 800-776-7642 or send email to bdavidson@diamondbackfitness.com.

I am a gym rat. I am used to doing cardio at my gym. They have uprights, recumbent, treadmills and ellipticals. In short I am used to doing cardio on exercise machines that cost more than some new and some used cars.

I was not a fan of recumbent bikes, but after a few days of use, it is comfortable, easy to use and gets you a great sweet. Best of all it is easier on the knee joints.

As far as assembly- it is easy and took about an hour. They provide all the tools you need to put it together. In all, you are basically attaching the seat, pedals, the two stabilizing bars (front and back) on the base and attaching the console and console bar to the unit.

As I said before I am a gym rat and am used to working out on high end equipment. That being said, this is a great machine. It is easy to use and links up to my polar heart rate. There is plenty of resistance to keep you challenged and most importantly it runs quietly. So quite, that you are more likely to make more noise from your shorts rubbing together than using the bike.

Gym Rat

900Sr

Founded in 1991 as an off-shoot of the legendary bicycle brand, Diamondback Fitness was as a natural evolution... an evolution from classic outdoor bicycle usage, toward indoor-based cycling and cross training. Fitness enthusiasts were searching for ways to maintain fitness during times of inclement weather that were similar to there Diamondback outdoor cycling experiences or were simply looking for new and different cross-training options . Eighteen years later, Diamondback Fitness continues to lead the industry in "high quality, featured loaded, value priced" exercise equipment as the strong Diamondback brand resonates with both the “boomers” who grew up with the bicycles, as well as the younger generations riding them today.

Diamondback Fitness continues to build upon this legendary brand identity by offering the cardio enthusiast a full line of upright bicycles, recumbents, and elliptical trainers that offer great value and extremely high quality in an intuitive & visually pleasing package. Let us just say... we are already planning our next eighteen years.

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